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‘’International Cross Cultural Dimensions and Sustainability in International Tourism and Hotel Management (case: Iran and Germany) challenges and solutions’’

On March 6. - Berlin, Germany 

 

Prof. Dr. Hamid Doost Mohammadian, (Professor in International Management), hold a speech at ITB Berlin (*the largest event in the world in International Tourism*) in the big stage and his topic was ‘’International Cross Cultural Dimensions and Sustainability in International Tourism and Hotel Management (case: Iran and Germany) challenges and solutions’’

 

Prof. Dr. Doost (Professor at FHM University of Applied Sciences-Bielefeld and external professor at Technique University of Berlin) in his speech, focused on intercultural dimensions in the international tourism and hotel management of Germany and Iran, their economic, political and cultural challenges as well as their solutions.

 

in his case Iran; he explained the challenges like: low sustainability, lack of vocational training, infrastructure, financial matters, lack of foreign investment, sanctions and cultural differences and also he described the potential advantages of Tourism and Nature in Iran (according to National Geography report in 2016, Iran was of the best place for global tourism) and at the end he has introduced his practical 3D model as a solution for these challenges. At the end of his case; Iran, he focused one of the most important challenges was about lack of educational infrastructure and cultural factors then he introduced Industrial Management Institute (IMI) from Iran which is the best business school in Iran to solve this challenge by establishing professional-vocational training in a cooperation with FHM German Institute of SME for Iran in Germany (F-GISI) in different provinces, SMEs and industrial parks in Iran.

 

1397/12/26 18:07